lele247 is committed to protecting the privacy and personal data of every player on our platform. This Privacy Policy explains what data we collect, why we collect it, how we use it, and the rights you hold as a data subject.
All data transmitted between your device and lele247's servers is encrypted using industry-standard 256-bit SSL. Your personal and financial information is protected end-to-end at every interaction.
lele247 does not sell, rent, or trade your personal data to third-party marketers or data brokers under any circumstances. Your information belongs to you and is used only for the purposes described in this policy.
You have the right to access, correct, export, and request deletion of your personal data at any time. Submit a data request via our 24/7 support team and we will respond within the timeframes set out in this policy.
We collect only the data necessary to operate our platform safely and legally. We do not collect data beyond what is required for account management, payment processing, and regulatory compliance.
Personal data is retained only for as long as necessary. Account data is held for the duration of account activity plus a defined post-closure period for regulatory compliance. Data not required is deleted on schedule.
We use cookies to improve your experience, maintain session integrity, and analyse platform usage. You can manage your cookie preferences at any time. Full details are set out in Section 7 of this policy.
This Privacy Policy ("Policy") describes how lele247 ("we", "us", "our", "the Platform") collects, processes, stores, and protects the personal data of individuals ("you", "the User", "the Player") who access or use the lele247 website at https://lele247.cam and any associated services, features, or communications.
lele247 operates as a Malaysia-focused online gaming platform, serving players across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and throughout Malaysia. The nature of our services — which includes real-money online casino games, sports betting, and payment processing — requires us to collect certain categories of personal data to operate safely, legally, and in accordance with applicable international standards.
We take privacy seriously. This Policy is written in plain, accessible English to ensure that you understand exactly how your data is handled and what choices you have. If you have any questions that are not addressed in this Policy, please contact our support team via live chat or the email address set out in Section 16.
By registering an account with lele247 or continuing to use our Platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
Any information relating to an identified or identifiable natural person — including name, identification number, location data, email address, financial information, and online identifiers such as IP addresses and device IDs.
Any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure, or destruction — whether automated or manual.
lele247, as the entity that determines the purposes and means of processing Users' personal data.
Any third-party service provider who processes personal data on behalf of lele247 in accordance with our instructions and data processing agreements — for example, payment gateway providers or fraud detection services.
Identity verification documentation submitted by Users as part of the Know Your Customer process, including but not limited to copies of government-issued identification documents such as the Malaysian Identity Card (MyKad).
Small text files stored on your device by your web browser when you access the lele247 Platform, used to maintain session data, remember preferences, and support analytics.
lele247 collects the following categories of personal data from Users of the Platform:
3.1 Registration & Account Data
Full legal name, date of birth, nationality, and gender — collected at registration and verified during KYC.
Email address and mobile phone number — used for account communications, transaction notifications, and support correspondence.
Username and encrypted password hash — stored securely; plain-text passwords are never retained by lele247.
3.2 KYC & Verification Data
Scanned or photographed copies of Malaysian Identity Cards (MyKad), passports, or other accepted government-issued documents submitted during identity verification.
Photographs submitted to confirm that KYC documents belong to the submitting User, where required by our verification process.
3.3 Financial & Transaction Data
Partial payment account identifiers associated with deposits and withdrawals — for example, the last four digits of a bank account or the registered name on an e-wallet (Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, DuitNow, FPX). Full card or account numbers are never stored by lele247 directly.
Records of all deposits, withdrawals, wagers, bonus credits, and adjustments associated with your lele247 account.
3.4 Technical & Usage Data
IP address, device type, operating system, browser version, screen resolution, and device identifiers — collected automatically when you access the Platform.
Pages visited, session duration, game activity, click paths, and feature usage — used to improve platform performance and personalise your experience.
Approximate geographic location derived from IP address — used for fraud detection and regulatory compliance. We do not collect precise GPS-level location data without explicit consent.
lele247 collects personal data through the following means:
lele247 processes your personal data for the following defined purposes only:
Creating, maintaining, and administering your lele247 account; processing login requests; managing account settings and preferences; and communicating important account-related information to you.
Facilitating deposits via Malaysian e-wallets and banking channels (Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, DuitNow, FPX) and cryptocurrency networks; processing withdrawal requests; and maintaining transaction records.
Verifying user identities to prevent underage gambling (21+ requirement), fraud, impersonation, and money laundering. KYC compliance is a mandatory obligation under our international gaming licence.
Monitoring transactions and platform usage to detect and prevent fraudulent activity, account takeovers, bonus abuse, and other security threats. Protecting the integrity of the Platform for all users.
Analysing usage patterns to improve the performance, reliability, and usability of the lele247 Platform. Analytics data is aggregated and anonymised where possible.
Sending you relevant promotional offers, bonus notifications, and platform updates — only where you have opted in to marketing communications. You may unsubscribe at any time.
Monitoring betting patterns to identify potential signs of problem gambling and to administer responsible gambling tools including deposit limits, self-exclusion, and cooling-off periods.
lele247 processes personal data under the following legal bases:
lele247 uses cookies and similar tracking technologies to operate core platform functions, maintain session security, and improve the user experience. The following table summarises the types of cookies used on the Platform:
| Cookie Type | Purpose | Duration | Can Be Disabled? |
|---|---|---|---|
| Essential | Session management, login authentication, security tokens, CSRF protection | Session / Up to 24 hours | No — required for Platform functionality |
| Functional | Remembering language preferences, game display settings, and deposit method preferences | Up to 90 days | Yes — disabling may affect experience |
| Analytics | Aggregated usage statistics, page performance monitoring, feature interaction tracking | Up to 13 months | Yes — via cookie preference settings |
| Marketing | Promotional campaign attribution, re-engagement tracking for Players who have consented to marketing | Up to 30 days | Yes — requires explicit opt-in consent |
You can manage cookie settings through your browser preferences at any time. Blocking all cookies may impair some features of the lele247 Platform, including session persistence and secure login. lele247 does not use cookies to track Users across third-party websites.
lele247 does not sell your personal data. We may share your data with third parties only in the following limited and defined circumstances:
Important: lele247 will never sell your personal data to third-party advertisers, data brokers, or marketing companies. All third-party data processors engaged by lele247 are required to enter into data processing agreements and to handle your data only in accordance with our instructions.
As an internationally operating online gaming platform, lele247 may process and store your personal data on servers located outside Malaysia. Where data is transferred to jurisdictions that do not provide the same level of data protection as Malaysia, lele247 takes appropriate safeguards to ensure your data remains protected.
These safeguards include contractual data processing agreements with international service providers that impose obligations equivalent to those applied by lele247 directly, and technical security measures including encryption of data in transit and at rest.
Regardless of where your data is processed, lele247 applies the privacy protections described in this Policy uniformly. Your rights as a data subject are not diminished by the geographic location of data processing.
lele247 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention principles apply:
Where you request deletion of your personal data under your right to erasure (see Section 11), lele247 will delete or anonymise your data within 30 days of the verified request, subject to any legal retention obligations that prevent immediate deletion.
As a User of lele247, you hold the following rights with respect to your personal data. To exercise any of these rights, please contact us via the channels set out in Section 16. lele247 will respond to verified data requests within 30 calendar days.
You may request a copy of the personal data lele247 holds about you at any time, along with information about how it is being used.
You may request correction of inaccurate or incomplete personal data held about you. Some changes may require updated KYC documentation.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected and no legal retention obligation applies.
You may request an export of your personal data in a structured, machine-readable format where technically feasible and applicable.
You may request that lele247 restrict processing of your data in certain circumstances — for example, while a data accuracy dispute is being resolved.
Where processing is based on consent (e.g., marketing emails), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
lele247 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
In the event of a data security incident that poses a risk to your rights and freedoms, lele247 will notify affected Users promptly and take immediate remedial action. Notifications will be sent to your registered email address.
lele247 is strictly an adult gaming platform. We do not knowingly collect or process personal data from individuals under the age of 21. Persons under 21 are prohibited from registering an account or accessing any real-money gaming features on the Platform.
If lele247 discovers that an account has been registered by an individual under the age of 21, we will immediately close that account, void any associated wagers or bonuses, and delete all personal data associated with that account as soon as is practicable.
Age Verification: All Users are required to verify their age as part of the KYC process. If you are aware of a minor who has accessed lele247, please contact our support team immediately at the address in Section 16.
The lele247 Platform does not contain external links to third-party websites as part of its standard navigation or content. However, payment processing interactions may direct you temporarily to your bank's or e-wallet provider's own interface (for example, your Maybank2u or Touch 'n Go eWallet app) to authorise transactions.
When you interact with third-party payment platforms, you are subject to their respective privacy policies and terms of service. lele247 is not responsible for the privacy practices of third-party payment providers. We recommend that you review the privacy policies of any third-party service you use in connection with your lele247 transactions.
lele247 reserves the right to update this Privacy Policy at any time in response to changes in data protection law, our business practices, or the services we provide. When material changes are made, we will update the "Last Updated" date at the top of this Policy and, where appropriate, notify registered Users via email or on-platform notification.
We encourage you to review this Privacy Policy periodically. The version of this Policy displayed on the Platform at any given time is the current and binding version. Continued use of the lele247 Platform following any amendment constitutes your acceptance of the updated Policy.
If you wish to exercise any of your data subject rights, have a question about this Privacy Policy, or wish to raise a data protection concern, please contact lele247 through the following channels:
Available 24 hours a day, 7 days a week. For urgent data security concerns or account access issues, live chat is the fastest way to reach us. Average response time: under 2 minutes.
For formal data access requests, erasure requests, or written privacy complaints. Email address (plain text — not a clickable link): [email protected]
Please include "Privacy Request" in the subject line and provide your registered username and a description of your request. We will acknowledge receipt within 2 business days and aim to resolve all requests within 30 calendar days.
Our support team is available around the clock. If you have a question about your personal data, want to exercise your rights, or simply want to understand how your data is handled — we are here to help.
🔞 For players aged 21 and above only. lele247 supports responsible gaming.